Kunde: Deutsches Automobilunternehmen
Agentur: Berlin
Studio: Hastings Berlin und London (Casting: Nina Steiger und Claudia Hesse)
Medium: TV
Briefing:
• hochemotional
• nicht werblich klingend
• verschiedene Richtungen, insbesondere Schauspieler und Sprecher, die nicht ständig als „Übliche Verdächtige“ angeboten werden
• sowohl männlich als auch weiblich, wobei männlich vom Kunden bevorzugt wird
Bei solchen eher offenen Briefings greift der Caster/die Casterin tief in die Kiste und bedient sich des gesamten Spektrums: Neuentdeckungen, Geheimtipps, Genregrößen … Moodtracks …
Es wurden sowohl prominentere als auch weniger prominente Sprecher gecastet. Mehr Männer als Frauen. Am Ende ist es dann doch eine Frau geworden: Frau 1. Hier nur eine Auswahl:
Mann 1
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Mann 2
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Mann 3
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Mann 4
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Mann 5
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Mann 6
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Mann 7
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Mann 8
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Mann 9
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Mann 10
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Mann 11
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Mann 12
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Frau 1
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Frau 2
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Frau 3
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Frau 4
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Frau 5
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Frau 6
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Frau 7
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Frau 8
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